![]() ![]() A retailer such as IKEA has gained enormous recognition and has been nominated on a global scale for various awards. With the aim of achieving a sustainable organization, Ingvar separates the ownership of the operations from the IKEA brand, thus introducing the franchise system.īefore proceeding to the definitive aspects that form the IKEA omnichannel strategy, first things first. ![]() Lastly, in the early ‘80s, all this development called for a change in the company’s structure. Fast forward, in the ‘70s, IKEA has already expanded its physical presence in Norway, with more stores opening in Switzerland and Germany. As a consequence, to avoid losing the customers’ attention and ability to purchase, he opened the first IKEA restaurant in 1960. Additionally, in the same year, to save transportation costs and damage rates, Ingvar introduced the flat-pack, ready-to-assemble concept that, eventually, made IKEA so famous, and solidified its branding.Ī decade later, Ingvar observed his customers’ habits and noticed that the IKEA stores were losing traffic during lunchtime. In the ‘50s, because Ingvar’s success intimidated the competition, his rivals coerced local suppliers to exclude IKEA from their business dealings.Īlways resourceful, IKEA’s mastermind decided to look for partnerships abroad and in 1953, despite all the obstacles, he managed to open the company’s first showroom in Älmhult. Later, in 1948 the founder of IKEA included furniture in its product range, establishing from the start the brand’s low-cost philosophy. Ingvar, always the entrepreneurial spirit, used the money to set up the IKEA company at his uncle’s kitchen. In 1943, Ingvar’s father rewarded him for doing well with his studies with a small amount of money. ![]() IKEA is an acronym standing for the founder’s initials, Ingvar Kamprad, the name of the farm he grew up in, Elmtaryd, and the nearby village, Agunnaryd. Ikea founder Ingvar Kamprad: Five things to know ![]()
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